Gowex to merge public and private WiFi to create smart city hotspot networks

[neondrum 0]

Madrid, Spain, 4th November 2013. – Madrid-based Gowex – the $900m company already

powering wireless smart cities and WiFi networks in more than 80 cities worldwide – has

announced a new initiative to merge public and private access WiFi services from mobile operators

and businesses to create seamless mobile data coverage for consumers.

 

Called We-2, the new service will launch next month in New York with an initial network of more than

2000 WiFi hotspots across the City with plans to further expand aggressively across the busiest

corridors of Manhattan, Queens and The Bronx.

 

Going forward, the company said it plans to create We-2 merged WiFi hotspot networks in more than

300 cities by 2020.

 

Announcing the service, Carlos Gomez Vendrell, CEO We-2, said: “We are offering easy access to

almost city wide mobile data for consumers, we are giving operators the chance to improve mobile

data access for the customers and offload traffic from congested networks, and we are creating a

valuable new promotional service for businesses that join our network and share their WiFi

capability. Everybody wins.â€

 

In New York, the service will initially launch with support from the New York City Economic

Development Corporation which is backing Mayor Bloomberg’s drive to turn the City into a

“Technology Hubâ€. The Corporation will be helping Gowex expand its own WiFi hotspot

networks in key locations across the five Boroughs.

 

“We are speaking with operators and offering them the chance to get on Board now and expand

their mobile data network coverage today at virtually no cost. By offering their customers the We-2

service in New York, I believe they would increase their city centre data coverage at least

fivefold,†said Vendrell.

 

“We-2 is not a substitute for building hi-speed city centre 4G networks,†Vendrell

added, “but it is a solution to a congestion problem today, and will happily live alongside

the networks of the future as demand for mobile data coverage continues to explode.â€

 

Vendrell also explained the company’s concept of “social WiFi networksâ€. By

allowing consumers to use business and retail unit WiFi networks as part of the We-2 service,

Vendrell said companies would be able to create relevant offers and promotions for nearby users

through permission based marketing and data capture.

 

“There is more than one business model in the We-2 service – which means that Gowex, the

operators, and the businesses that share their networks, all have the opportunity to generate a

return on the investment. The biggest winner though is the consumer,†he added, “with

seamless WiFi access through one network on a city-wide basis.â€

 

 

For further information please contact:

Kevin Taylor VP Europe, Global Results Communications, ktaylor[at]globalresultspr[dot]com,

+447.850.858.291

 

Distributed on behalf of Global Results Communications by NeonDrum news distribution service (http://www.neondrum.com)