Universal Pictures' Blu-ray Strategy

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Universal Pictures' Blu-ray Strategy - 05/23/08 06:07 AM

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NEW CONTENT (Digital Lounge) - Universal Pictures' Blu-ray Strategy

QUOTE: "Of course, now the tables are turned and I would have loved to have been a fly on the wall when Universal came slinking to the Blu-ray Disc Association, which seemed to have occurred slightly before Toshiba ceded.

I should note as well, that Universals VP of strategic marketing Ken Graffeo was also the co-president of the HD-DVD consortium, which disbanded in March. This coincided with the departure of Graffeo from his post, in the same month."

For more information, please visit - http://www.tweaktown.com/articles/1430/universal_pictures_blu_ray_strategy/index.html


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