wma support for new dvd players, what about DivX?

I don't know a lot about encoding but if the new APEX dvd players will have wma support this year, what will happen to DivX. Will they be out of luck or will people be able to convert DivX to WMA or what?
Just curious if there are some experts out there who can comment on this.

Well, only a couple of reasons that I can think of.

1. DIVX (not DivX;)) made a bad name for itself trying to be a cash cow for the big production studios with the "buy the disc and rent it over-and-over again" concept that was founded by the CEO of Circuit City. So, they might find that to be bad marketing for the time being.

2. I was under the impression that the "standard" for DivX is still a bit flexible, so building a unit cheaply that would either read more than one standard/sub-standard or have upgradeable firmware options would not be feasible at this time. With WMA, MS can dictate the lifecycle and guarantee "X" amount of lifespan for the codec.

Any other opinions?