[News]

Photos:

Fruit Ninja Earbuds: http://www.thomas-pr.com/136/photos/impeccafruitninjaearbuds.html

Fruit Ninja Headphones: http://www.thomas-pr.com/136/photos/impeccafruitninjaheadphones.html

Fruit Ninja iPod Skin: http://www.thomas-pr.com/136/photos/impeccafruitninjaipod.html

Fruit Ninja Tablet Case: http://www.thomas-pr.com/136/photos/impeccafruitninjatablet.html

Fruit Ninja Messenger Bag: http://www.thomas-pr.com/136/photos/impeccafruitninjabag.html

Impecca Logo: http://www.thomas-pr.com/136/photos/impeccalogo.html



Press Release: http://www.thomas-pr.com/impecca/impeccafruitninjarelease.html



Contact:
Karen Thomas/Eva Yutani

Thomas PR (631) 549-7575

kthomas ( -at -) thomaspr.com eyutani ( -at -) thomaspr.com www.thomas-pr.com www.thomaspublicrelations.com



CES BOOTH #30935

SOUTH HALL - IMPECCA



IMPECCA ANNOUNCES FRUIT NINJA

FAMILY FRIENDLY CONSUMER ELECTRONICS

ACCESSORIES



Fruit Ninja Brand Accessory Line: Bluetooth Speakers, USB Drives, Headphones, Bags, & Cases Reinforce Positive Video Game for Kids



Line Created in Partnership with Fruit Ninja Developer Halfbrick Studios



Fruit Ninja Game Downloaded by Over 350 Million Gamers



January 4, 2013, NY, NY -- ImpeccaTM www.impeccausa.com, a leader in audio, video, and computer products, announced today the launch of the new Impecca Fruit Ninja consumer electronics accessory line of Bluetooth speakers, USB drives, ear buds, headphones, speakers, bags, cases, and more for kids, to be exhibited for the first time at the Consumer Electronics Show (CES), held January 8-11, 2013 in Las Vegas, Impecca Booth #30935, South Hall. The Impecca and Fruit Ninja partnership was initiated by HAP Consulting, Halfbrick's worldwide licensing agent.



Fruit Ninja: Kid Demanded - Mom Approved



Geared to the over 350 million players of the blockbuster Fruit Ninja video game for iOS devices, Android phones and tablets, Impecca's inaugural Fruit Ninja product line features a fun assortment of iPad, iPhone, iPad and other accessories based on the popular non-violent Fruit Ninja video game, which features ninjas slicing through fruit. Kid demanded/mom approved, the Fruit Ninja game appeals equally to boys, girls, teens, and young adults. Developed in partnership with Fruit Ninja's creator, Halfbrick Studios, Impecca's Fruit Ninja branded accessory line is also geared equally to all, with an assortment of colors and styles to fit everyone's taste and budget.



Impecca's Fruit Ninja Line includes:

· Bluetooth Speakers

· USB drives

· Ear Buds

· Headphones

· Smart Protective Cases for:

o iPad and iPad 2

o iPad mini

o iPhone 4 and 5

o iPod touch

o Tablets up to 10 inches

· Universal messenger bags with shoulder straps and pockets for tablets

· Neoprene protective sleeves for tablets



Fruit Ninja Brand Helps Educate the Public on the Value of Fruit in Your Diet



Phil Larsen, Chief Marketing Officer of Halfbrick Studios, said that "Over 1.5 trillion pieces of fruit have been sliced since Fruit Ninja began." And John Bock, President, Impecca USA, added, "This 'family friendly' game is enjoyed by all demographics of consumers. We at Impecca USA are excited about bringing the Fruit Ninja brand to market in the electronics category. In addition to being a non-violent game for kids, there are many 'Fruit Fun Facts' within the game that help educate the public on the value of fruit in your daily diet."



Impecca's Fruit Ninja consumer electronics accessories will be available March/April. For more information, see www.impeccausa.com.



About Impecca



Impecca brings consumers the most innovative and useful, yet affordable, products for everyday life. A leader in the design, development, manufacturing and marketing of portable audio/video products, Impecca provides the consumer electronics marketplace with reliable products that are "Simply Impeccable" and is committed to serving electronic consumers worldwide with lifestyle enhancing electronic gadgets and exciting digital products. Impecca offers a wide spectrum of portable audio and video products, including: PDA portable audio systems, PDA chargers and docking stations, USB drives, MP3 player speakers, speakers for SD/multimedia cards, portable DVD players, digital picture frames and more. See the website for more information, www.impeccausa.com.




About Halfbrick


Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DST and PSP® (PlayStation®Portable) system, the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well-known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases, such as Raskulls on Xbox LIVE Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development. For more information, visit Halfbrick.com.



About HAP Consulting


HAP Consulting is a New York based boutique firm specializing in trademark licensing, marketing and new business development. HAP Consulting is rooted in over 20 years of experience in global licensing and strategic marketing initiatives. Every client is provided individual brand development through licensing programs tailored to meet their specific needs. All licensing activity is completely aligned with the brand and meets outlined objectives. HAP's clientele consists of a broad range of artists, designer brands and entertainment brands. For more information, visit hapllp.com.



Impecca Media Contact:

Karen Thomas/Eva Yutani

Thomas PR (631) 549-7575

kthomas ( -at -) thomaspr.com eyutani ( -at -) thomaspr.com www.thomas-pr.com www.thomaspublicrelations.com



Halfbrick Media Contact:
Phil Larsen
Halfbrick Studios
+61.7.3356.0429



Hap Media Contact:

Heidi Packer

646.415.7613



Contact:
Karen Thomas/Eva Yutani

Thomas PR (631) 549-7575

kthomas ( -at -) thomaspr.com eyutani ( -at -) thomaspr.com www.thomas-pr.com www.thomaspublicrelations.com





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